2024 Vote Campaign
Graphic Design Typography
Objective.
To inspire 18-24-year-olds to vote in 2024, encouraging participation without endorsing a specific candidate. In this world of division we can come together to make real impactful change through voting.
Purpose.
Created to mobilize young adults, the campaign aims to make voting feel accessible, impactful, and essential, encouraging a new generation to engage in shaping the future.
Design.
My Logotype visually represents my voting demographic and message by its boldness in color and thickness. It has weight on the page, hinting at the serious responsibility of voting, but also has a sense of playfulness that makes “making real change” seem hopeful and exciting rather than daunting. It mixes historical and modern influences to show how voting has brought change in the past and can bring change in our future.
