Blue Bird Stationary Co.
Branding
Objective.
To create a brand identity for Bluebird Stationery Co., a luxury yet eco-friendly brand committed to using exclusively recycled paper. The goal is to position Bluebird Stationery Co. as a premium, sustainable option in the stationery market, capturing customers who care about beauty, craftsmanship, and eco-conscious living.
Purpose.
The purpose is to appeal to women ages 20-40 who value high-quality stationery and environmentally responsible choices.
Design.
The design focused on developing a cohesive visual system centered on bird and nature imagery to communicate both elegance and sustainability.
